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Practical, evidence-led thinking on CVs, LinkedIn and professional positioning — sent occasionally, no noise.
Strategic Professional Positioning · CV · LinkedIn
Position your experiencefor where you want to go next.
Barrett Career Brand helps professionals align their experience, capabilities, achievements and evidence with the roles they want to target — then translates that positioning across their CV and LinkedIn profile.
Positioned for the next role, not the last one
Evidence over adjectives
Target · Align · Substantiate · Position
A credible case, not just a better-looking CV
One narrative across CV & LinkedIn
Quantified achievements
Positioned for the next role, not the last one
Evidence over adjectives
Target · Align · Substantiate · Position
A credible case, not just a better-looking CV
One narrative across CV & LinkedIn
Quantified achievements
Strategic CV and LinkedIn positioning for experienced professionals, career changers, graduates and international jobseekers.
Professional Positioning
Your experience isn't the problem. How it's positioned might be.
Most careers don't stall for lack of capability. They stall because the CV and LinkedIn profile describe a history instead of making a case. Strong professional positioning is the deliberate alignment of five things:
Target roles
Relevant experience
Skills
Value
Evidence of impact
A credible professional position
When these align, your documents stop listing what you've done and start substantiating why you belong in the roles you're targeting — with evidence, not adjectives.
The Approach
Not a writing service. A positioning discipline.
01
Strategy before writing
Most CV services start with the wording. We start with direction: the roles you're targeting, and what a credible case for them actually requires. The writing comes last.
02
Evidence over adjectives
“Motivated” and “passionate” persuade nobody. Achievements, outcomes, scale and complexity do. Every claim in your documents should be substantiated by something real.
03
Alignment to target roles
Your experience is repositioned around what your next employer needs to see — not presented as a complete record of everything you've ever done.
04
One narrative, everywhere
Your CV and LinkedIn profile are built to make the same case, so wherever an employer looks, your positioning holds together.
Free CV Career Brand Score
Score your CV in seconds.
Upload or paste your CV for a clear, practical assessment of how it performs across the areas recruiters and applicant tracking systems (ATS) consider — career positioning, achievements and evidence, clarity and readability, ATS keywords and relevance, and formatting and structure. No signup needed to see your score.
Drag & drop your CV here
or click to browse · PDF, DOCX, TXT
The Standard
Experience is only valuable when it is positioned strategically.
Your CV and LinkedIn profile should do more than describe where you've been. They should build a credible case for where you're going — aligning your experience, skills, value and evidence with the roles you want to target.
Target
Define the roles, level and professional direction you want to pursue.
Align
Identify the experience, capabilities and transferable strengths relevant to those roles.
Substantiate
Support the positioning with evidence: achievements, outcomes, scale, complexity and impact.
The outcomePosition
Translate the evidence into a clear professional narrative across the CV and LinkedIn profile.
Not a better-looking CV. A stronger case for why you belong in the role.
Meet George
Career experience, translated into a stronger professional story.
I'm George Barrett, the founder of Barrett Career Brand. I bring more than 10 years of experience across community development, program management, stakeholder engagement and professional writing. I combine human judgement, lived experience and AI-supported analysis to help clients recognise and communicate their professional value.
AI supports the process, but you remain the source of truth. Every recommendation is shaped around your experience, ambitions and the employment market you want to enter.
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Services
Choose the level of support you need.
From refining an existing CV to rebuilding your complete professional position.
Not sure which level of support fits your situation?
Limited LinkedIn Profile Review
A complimentary LinkedIn profile review — in exchange for an honest recommendation.
A limited number of complimentary LinkedIn profile reviews are currently available. You receive a clear, practical review of how your profile positions you — headline, About section and experience — with specific recommendations. If you believe the work provided genuine value, an honest recommendation on LinkedIn is all we ask in return.
FAQs
Practical questions, answered.
It's a free, AI-supported assessment of how your CV currently positions you. Upload or paste your CV and you'll see a score across five areas — career positioning, achievements and evidence, clarity and readability, ATS keywords and relevance, and formatting and structure — with no payment or sign-up required. You can then request the full report by email.
Client Protection
Clear information. Fair service.
Barrett Career Brand is committed to clear expectations, respectful service and the careful handling of client information.
Our Client Protection Pack explains our service terms, refunds and consumer rights, privacy and data protection, and complaints process.
The Client Protection Pack PDF will be available for download here shortly.
Free consultation
Request a free 15-minute professional positioning consultation
A no-pressure conversation with George about where you want to go next and how your experience can be positioned for the roles you're targeting. You'll leave with clearer next steps, whether or not we work together.
Read our Client Protection Pack, including our service terms, refunds, complaints and privacy information.