Insights & Content
The thinking behind the positioning.
The newsletter
Practical, evidence-led thinking on CVs, LinkedIn and professional positioning — sent occasionally, no noise.
Career Strategy · CV · LinkedIn
Your skills and experience.A clear plan for what comes next.
Whether you are looking for a job, changing direction or exploring a small business, Barrett Career Brand helps you explain what you offer and plan your next step.
Positioned for the next role, not the last one
Evidence over adjectives
Target · Align · Substantiate · Position
A credible case, not just a better-looking CV
One narrative across CV & LinkedIn
Quantified achievements
Positioned for the next role, not the last one
Evidence over adjectives
Target · Align · Substantiate · Position
A credible case, not just a better-looking CV
One narrative across CV & LinkedIn
Quantified achievements
Career strategy, CV and LinkedIn support for people seeking work, changing careers, graduating, moving to Australia or exploring a small business.
Your professional pitch
Think of your career as your professional offering.
What can you help people achieve? We help you bring your skills, experience and results together into a clear pitch, then build your CV and LinkedIn profile around it.
Your pitch starts with five simple questions:
1
Who needs what you can offer?
2
What problems can you help solve?
3
What results and impact have you delivered?
4
What makes your approach valuable?
5
What evidence supports your claims?
Your answers guide your career direction, your CV, your LinkedIn profile and your interview preparation. They can also help you explore consulting or self employment. You do not need a business idea to use the career service.
The Approach
Not a writing service. A positioning discipline.
01
Strategy before writing
Most CV services start with the wording. We start with direction: the roles you're targeting, and what a credible case for them actually requires. The writing comes last.
02
Evidence over adjectives
“Motivated” and “passionate” persuade nobody. Achievements, outcomes, scale and complexity do. Every claim in your documents should be substantiated by something real.
03
Alignment to target roles
Your experience is repositioned around what your next employer needs to see — not presented as a complete record of everything you've ever done.
04
One narrative, everywhere
Your CV and LinkedIn profile are built to make the same case, so wherever an employer looks, your positioning holds together.
Free CV Career Brand Score
Score your CV in seconds.
Upload or paste your CV for a clear, practical assessment of how it performs across the areas recruiters and applicant tracking systems (ATS) consider — career positioning, achievements and evidence, clarity and readability, ATS keywords and relevance, and formatting and structure. No signup needed to see your score.
You can use your browser's Translate option to read this website in another language. To receive a translated CV feedback summary, choose your language below.
Prefer feedback in another language? Choose from 20 languages when submitting your CV. You will receive your full scorecard in plain English, plus a summary in your chosen language.
Drag & drop your CV here
or click to browse · PDF, DOCX, TXT
Your uploaded document is securely retained and accessible only to George for your assessment. See CV Data Handling for details or to request deletion.
The Standard
Experience is only valuable when it is positioned strategically.
Your CV and LinkedIn profile should do more than describe where you've been. They should build a credible case for where you're going — aligning your experience, skills, value and evidence with the roles you want to target.
Target
Define the roles, level and professional direction you want to pursue.
Align
Identify the experience, capabilities and transferable strengths relevant to those roles.
Substantiate
Support the positioning with evidence: achievements, outcomes, scale, complexity and impact.
The outcomePosition
Translate the evidence into a clear professional narrative across the CV and LinkedIn profile.
Not a better-looking CV. A stronger case for why you belong in the role.
Meet George
Career experience, translated into a stronger professional story.
I'm George Barrett, the founder of Barrett Career Brand. I bring more than 20 years of experience across community development, program management, stakeholder engagement and professional writing. I combine human judgement, lived experience and AI-supported analysis to help clients recognise and communicate their professional value.
AI supports the process, but you remain the source of truth. Every recommendation is shaped around your experience, ambitions and the employment market you want to enter.
View all insights
Services
Two clear ways we can help.
Whether you are looking for a job, changing direction or exploring a small business, we start with your professional pitch and agree the scope with you before any work begins.
Core service
Career Strategy, CV and LinkedIn
One combined service for people who want a clear plan and the documents to match. We help you build your professional pitch, then shape your CV and LinkedIn profile around it.
- A discussion about your career goals and suitable opportunities.
- Identification of your relevant skills, experience and achievements.
- A new or revised CV that clearly explains the value you can bring.
- LinkedIn optimisation aligned with your CV.
- Practical guidance on the next steps in your job search.
Your CV is written as a clear employment pitch supported by evidence. Its structure stays familiar and easy for recruiters and recruitment software to read. Help with individual applications and interview preparation is also available. Ask about this in your enquiry.
This service is priced by quote. Request a quote and we will confirm the scope, then email you a written quote you can accept and pay securely online. Requesting a quote does not charge or commit you.
Tailored programmes
Small Business and Self Employment
Tailored programmes delivered online for people exploring how their skills and experience could become a small business or an independent service.
- Exploring a business idea.
- Identifying potential customers and their needs.
- Developing a clear service offering and business pitch.
- Planning practical first steps.
- Exploring useful digital and AI tools.
Every programme is shaped around you. The scope is agreed individually before any work begins.
Programmes are priced by quote. Request a quote and we will discuss your idea, then email you a written quote you can accept and pay securely online. Requesting a quote does not charge or commit you.
Sending an enquiry does not commit you to purchasing a service. Read more about both pathways
Limited LinkedIn Profile Review
A complimentary LinkedIn profile review — in exchange for an honest recommendation.
A limited number of complimentary LinkedIn profile reviews are currently available. You receive a clear, practical review of how your profile positions you — headline, About section and experience — with specific recommendations. If you believe the work provided genuine value, an honest recommendation on LinkedIn is all we ask in return.
FAQs
Practical questions, answered.
It's a free, AI-supported assessment of how your CV currently positions you. Upload or paste your CV and you'll see a score across five areas — career positioning, achievements and evidence, clarity and readability, ATS keywords and relevance, and formatting and structure — with no payment or sign-up required. You can then request the full report by email.
Client Protection
Clear information. Fair service.
Barrett Career Brand is committed to clear expectations, respectful service and the careful handling of client information.
Our Client Protection Pack explains our service terms, refunds and consumer rights, privacy and data protection, and complaints process.
The Client Protection Pack PDF will be available for download here shortly.
Enquiry
Tell us what you would like help with.
A friendly conversation with George about your skills, your goals and your next step. We will explain the scope and give you a clear quote before you decide anything.
Sending an enquiry does not commit you to purchasing a service.
Read our Client Protection Pack, including our service terms, refunds, complaints and privacy information.