Insights

Career advice that actually moves the needle.

Practical thinking on CVs, LinkedIn and career branding — the same ideas I use with clients every day.

10 September 2026 · 3 min read

Your LinkedIn Profile Is Your Professional Source of Truth

Your LinkedIn profile should tell a clear, honest story about your experience, capability, values and the direction you want to take next.

CV strategy

10 February 2026 · 5 min read

How recruiters and ATS actually read your CV

Before a human ever sees it, most CVs are scanned by software — and skim-read in seconds by a recruiter. Here's what both are really looking for.

CV strategy

3 February 2026 · 4 min read

Turn duties into achievements: the shift that changes everything

The single biggest reason strong CVs get ignored isn't a lack of experience — it's describing what you were responsible for instead of what changed because of you.

27 January 2026 · 4 min read

Your LinkedIn headline is doing nothing — here's how to fix it

Your headline is the most-seen line on your entire profile. If it's just your job title, you're wasting the most valuable real estate on LinkedIn.